Pivoting the Epsilon webpage
Epsilon Digital is Epsilon’s biggest and most important product. So when it came to rewriting and redesigning our website after our rebrand, we knew it needed to take center stage. This web project was our first to take our new brand tone of voice and apply it to our products on our highest-performing channel. The result was a new product story featured on both the homepage and its product page. The story was all about enabling brands to recognize people’s uniqueness and prevent them from treating them like another face in an audience.