Kool Chevrolet

Kool Chevrolet asked for a campaign that showed how they help people live their lives. With that in mind, we focused our campaign on different characters from the area to not just highlight their stories, but also the beautiful city of Grand Rapids. “Take Me There” is the end result. It's a simple campaign with a clear look and message, that Kool Chevy doesn't just sell them a car, they help them improve their life.