Epsilon Rebrand

Legacy Epsilon was buttoned up, technical and tended to thump their chest. Our copy team knew it had to stop. Under new leadership, we helped redefine our brand and overhauled our tone of voice. Witty, approachable and conversational—our new way of conversing in the marketplace was all about being entertaining and educational for brands. This video helped launch Epislon’s new brand and has many examples of work I helped build.