Sunrise Chevrolet’s “Grumpy Guy”

For years, Sunrise Chevrolet touted their process as “The Bright Way to Buy” with the cheery, feel-good campaign that showed the happy results of choosing them. We were asked to do something new and different. So we flipped the old creative on its head and showed the remorse of someone who made the wrong choice and didn't buy their car from Sunrise Chevy. And that's how Grumpy Guy was created.